![]() ![]() In an increasingly digital world, the revitalized and distinct design introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse, the company says. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future, the company notes.Īt its core, Pepsi is inspired by helping fans choose more moments of unapologetic enjoyment. Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the United States, as of 2022, Pepsi has begun to convert all 20-ounce bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. ![]() The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining, it says. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says. ![]() Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. ![]()
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